In the past, cosmetic surgery was associated with women, but statistics show that more and more men are going under the knife in the name of looking good.
There are many reasons why more men are considering surgery, from increased pressure to look good and a more intense focus on male beauty in the media, to increased access to male cosmetic treatment and a change in societal attitudes to male cosmetic surgery.
Figures show that the most popular cosmetic surgical procedures for men in 2013 are likely to be:
Nose reshaping (rhinoplasty)
Rhinoplasty, commonly known as a nose job, is a very popular procedure with both men and women. The aim of the surgery is to improve the aesthetic of the nose by re-shaping it, making it bigger or smaller and smoothing out any bumps. According to the American Society of Plastic Mechanics (ASPS), 62,000 procedures were carried out on men in 2011. Rhinoplasty is a very common procedure because many people are unhappy with the shape of their nose and think their nose is too big, some think it is too small and others believe it is wonky, bent or uneven. A nose job can help to balance the other facial features, as well as improving the look of the nose.
Eyelid surgery is a popular procedure for middle-aged and older people, who have developed bags around their eyes. The aim of eyelid surgery is to remove excess fat and skin from around the eyes to create a more youthful look. According to the ASPS, 29,000 eyelid procedures were carried out on men last year.
Liposuction and body contouring
Liposuction has become more popular among men in the last five years, as more and more men look for a perfect, toned physique. Liposuction removes excess fat from the body and it can be performed on several areas of the body, including the stomach, buttocks, thighs and arms. Body contouring is designed to create more definition and a sleek, toned physique, which has become very popular in the media. Men’s magazines often feature muscular athletes and models and advertising campaigns use models with clear muscular definition. Last year, 23,000 procedures were carried out on men in the USA.
Breast reduction has become much more popular in the last few years and a growing number of men are choosing to have surgery to tackle the problem of ‘moobs’, a name given to male breasts. The procedure removes excess tissue from the chest to give a flatter, more masculine look. There has been a great deal of media focus on ‘moobs’ of late and this has undoubtedly influenced the figures for male breast reduction surgery. Last year, 20,000 procedures were performed on men, which represent an increase of 8 per cent since 2010.
A facelift is designed to combat the signs of ageing, such as lines and wrinkles, to produce a smoother, younger complexion. Male surgery has become much more acceptable in society than it used to be and most men are no longer afraid to admit to having surgery to make them look better. In 2011, 11,000 male facelift procedures were performed in America. Many men are also opting for smile makeovers such as veneers, tooth whitening and other cosmetic treatments to improve the aesthetics of the face at smile makeovers London.
Male cosmetic surgery has become increasingly popular over the last five years and this trend looks set to continue in 2013.